Following the launch of its ArKay alcohol-free whiskey in 2011, ArKay Distributing Inc. recently added 15 new alcohol-free liquor-flavored beverages to the platform.
Consumers are drinking less but better, Beverage Information & Insights Group reports
July 28, 2014
As the economy continues to expand, premium and super-premium distilled spirits are coming back stronger than ever, according to the Beverage Information & Insights Group’s “2014 Liquor Handbook.” The Norwalk, Conn.-based company reports that this premiumization trend means that consumers are drinking less but drinking “better,” which resulted in slower case sales growth of 2.2 percent, reaching 210 million 9-liter cases in 2013.
On Aug. 1, Berkshire Mountain Distillers Inc. will release its new Greylock Gin & Tonic ready-to-drink cocktail at retailers in New York, New Jersey, Connecticut, Georgia and Massachusetts.
In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.
While many brands enter into the consumer world to connect with their target audiences, Hendrick’s Gin is taking a different approach and bringing fans into its own world.
Brand encourages consumers to scan product labels to access digital content
October 8, 2013
Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.