When you take a swig out of that juice-based beverage or sports nutrition drink, chances are you are gulping down antioxidants as well — and that’s not a bad thing.
Beat Juice Beverage Co. reformulated its all-natural Beat Juice, which originally was designed to help fight high blood pressure, cardiovascular disease and hypertension, the company says.
Similar to the drops, twists and turns of popular amusement park rides, product fads can leave beverage-makers gasping for breath — and redirecting budgets. Take for example, pomegranate, formerly the most super of the superfruits, which has plausibly suffered the most due to consumers’ frequently fickle preferences.
Better-for-you beverages continue to appeal to consumers, and beverage companies continue to find ways to address that trend. According to Chicago-based Mintel Group Ltd.’s “Juice and Juice Drinks” report, 5 percent of launches from January to June 2011 contained antioxidants, which represents a 1 percent increase from the previous period. The report adds that many launches sourced their antioxidant content from superfruits such as acai berries, blueberries, cranberries and pomegranates.