Although the U.S. Dietary Guidelines encourage Americans to eat more fruit, more than half are traditional options, such as bananas, apples, strawberries and oranges. Yet, as the beverage landscape has gotten more complex and exotic fruits have become more mainstream, consumers are experimenting with exotic fruits, including guaraná, lychee, dragon fruit, tamarind, pomegranate and mango for their exotic appeal, natural sweetness and enhanced, functional capabilities, according to ingredient suppliers.
When you take a swig out of that juice-based beverage or sports nutrition drink, chances are you are gulping down antioxidants as well — and that’s not a bad thing.
Beat Juice Beverage Co. reformulated its all-natural Beat Juice, which originally was designed to help fight high blood pressure, cardiovascular disease and hypertension, the company says.
Similar to the drops, twists and turns of popular amusement park rides, product fads can leave beverage-makers gasping for breath — and redirecting budgets. Take for example, pomegranate, formerly the most super of the superfruits, which has plausibly suffered the most due to consumers’ frequently fickle preferences.