Absolut vodka - Articles - Page 2

Pernod Ricard unveils sustainable packaging innovations

Absolut Vodka, Perrier-Jouët and Beefeater changes support Sustainability & Responsibility roadmap

February 25, 2021

Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap.

Absolute Elyx releases elegant glass bottle

Faceted bottle harkens back to days of copper still

May 13, 2019

Made from more than 40 percent recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker and more elegant form.

Absolut Vodka breathes new life into sustainability

Vodka brand launches marketing activations in connection with Earth Day

April 22, 2019

On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth's Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.

Absolut Grapefruit

July 24, 2018

Absolut, a brand of Pernod Ricard USA, added a new flavor to its vodka lineup: Grapefruit.

Absolut rolls out a new limited-edition bottle

Vodka brand goes Red, White, and Blue for the summer

May 7, 2018

Absolut, a brand of Paris-based Pernod Ricard, has unveiled its new summer, limited-edition bottle: Absolut America.

Absolut launches transparency video

Video shares all about producing Absolut Vodka

February 6, 2018

Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude.

Absolut Lime

January 24, 2017

Absolut, a brand of Pernod Ricard USA, introduced the newest flavor joining its citrus portfolio: Absolut Lime.

Absolut Vodka introduces limited-edition bottle

Bottles inspire consumers to turn nights “electrik”

September 22, 2015

Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, announced a new limited-edition bottle, Absolut Electrik

How spirits brands are utilizing social media to tell their brand stories

Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands

September 16, 2015

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.

Absolut Vodka brand launches redesigned bottle

Redesigned bottle to serve as an icon for the brand’s future

June 15, 2015

After 36 years on the market, Pernod Ricard USA's Absolut Vodka brand is launching a redesigned bottle intended to serve as an icon for the brand's future.