Open Canvas inspires artists to depict the message “The Future is Yours to Create”
August 27, 2013
Through Absolut’s Open Canvas initiative, the Purchase, N.Y.-based brand of Pernod Ricard USA invited more than 15 emerging artists to transform Divisadero Street in San Francisco into a public interactive art exhibit. From coast to coast, Absolut is working to inspire creative risk-taking by collaborating with local artists to transform entire street blocks into pieces of art. The initiative first launched in Williamsburg, a neighborhood in Brooklyn, N.Y., earlier this summer and now is available for local San Francisco passers-by to interact with and enjoy through Sept. 1.
Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, is collaborating with the online art community Threadless to host a challenge to create Chicago-themed artwork for the next limited-edition bottle in Absolut’s city-inspired series.
Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.