Natural Products Expo West, produced by New Hope Natural Media, a division of Penton, showcased a record number of new natural and organic product launches at its 33rd show, which took place March 7-10 in Anaheim, Calif. Of the exhibitors, beverage-makers from established and emerging categories showcased their natural offerings.

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.

 Beer production today is on the rise as more knowledgeable consumers seek higher-quality premium and craft beers.   

Numi Organic Tea launched its Indulgent Pu-erh Tea Collection, which includes four bags of each of the following organic Numi Pu-erh flavors: Emperor’s Pu-erh, Chocolate Pu-erh, Cardamom Pu-erh, Ginger Pu-erh, Jasmine Pu-erh and Basil-Mint.

As consumers embark on exotic vacations to tropical regions of the world, they encounter a number of new foods and beverages. 

OM Cocktails launched U.S. Department of Agriculture (USDA) certified organic OM Wild Cranberry & Blood Orange ready-to-serve cocktails.