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Home » The Coca-Cola Co.

Articles Tagged with ''The Coca-Cola Co.''

Sprite brings back Cranberry flavor

Holiday variety available through the end of the year
September 29, 2014

Sprite, a brand of Atlanta-based The Coca-Cola Co., is bringing back its limited-edition Sprite Cranberry and Sprite Cranberry Zero holiday beverages in response to consumer requests. Both beverages will become available in late September and remain on shelves through the end of the year.


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Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
September 22, 2014

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.


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Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports
Jennifer Storelli
September 15, 2014

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.


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Coca-Cola brings back Surge

Fans advocated for return of citrus-flavored soda
September 15, 2014

After a 12-year hiatus, Atlanta-based The Coca-Cola Co. is bringing back its Surge citrus-flavored carbonated soft drink.


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2014 Wholesaler of the Year: The Odom Corp.

Beverage wholesaler credits community connection with success
jessica Jacobsen
Jessica Jacobsen
September 11, 2014

With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.


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Honest Tea refreshes glass-bottled lineup

New teas switch to Fair Trade certified sugar and get new graphics, flavor
September 9, 2014

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., will refresh its glass-bottled line of teas to deepen the brand’s mission and broaden its  impact, the company says.


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Coca-Cola, Keurig expand agreement to hot brewing system

Honest Tea marks first Coca-Cola brand available in K-Cup packs
September 3, 2014

Waterbury, Vt.-based Keurig Green Mountain Inc. and Atlanta-based The Coca Cola Co. expanded their partnership to offer select beverages from The Coca-Cola Co.’s still brands portfolio for the Keurig hot brewing system in the United States and Canada. Honest Tea will be the first brand from The Coca Cola Co. available in K-Cup packs, the companies say.


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Coca-Cola Bottling to expand franchise territory

New territory includes Knoxville, Tenn., area currently served by Coca-Cola Refreshments USA
September 1, 2014

Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., signed a definitive agreement with Atlanta-based The Coca-Cola Co. to expand the bottler’s franchise territory to include the Knoxville, Tenn., area.


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Coke Zero counts down to football game day

The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”
August 26, 2014

This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.


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Coca-Cola Life makes its US debut

Naturally sweetened carbonated soft drink kicks off in Fresh Market stores
August 26, 2014

Coca-Cola Life, a reduced-calorie carbonated soft drink (CSD) sweetened with cane sugar and stevia leaf extract, will arrive in the United States this week, according to an Aug. 22 blog post by The Coca-Cola Co., Atlanta.


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