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Home » The Coca-Cola Co.

Articles Tagged with ''The Coca-Cola Co.''

Beverage brands celebrate Veteran’s Day

Starbucks, Coca-Cola host special events to honor military
November 11, 2014

In honor of Veteran’s Day, Nov. 11, multiple beverage brands are finding ways to salute our nation’s troops and their sacrifices in the days before and after this federal holiday.


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Coca-Cola Life expands distribution nationwide

Soda sweetened with cane sugar and stevia leaf extract
November 4, 2014

Following its initial summer rollout in select The Fresh Market stores, Coca-Cola Life now is available across the United States. A brand of Atlanta-based The Coca-Cola Co., Coca-Cola Life is the company’s first reduced-calorie carbonated soft drink sweetened with cane sugar and stevia leaf extract.


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Sprite celebrates Lebron James’ homecoming with new video, commercial

Beverage brand also launches commemorative can
October 27, 2014

Sprite, a brand of Atlanta-based The Coca-Cola Co., launched a new video meant to inspire viewers and capture LeBron James’ return to his hometown of Akron, Ohio, from a new perspective. Directed by Jason Rosenberg of the Bandito Brothers, the video titled "The First Home Game," features James' on-the-court highlight footage as local fans share their anticipation for his first home-court appearance of the season. The video also features Imagine Dragons’ new single "I Bet My Life" as the background track.


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Coca-Cola reports third-quarter, year-to-date results

Company loses net revenue in North America, maintains value share
October 21, 2014

The Coca-Cola Co., Atlanta, reported mixed results for its third-quarter and year-to-date 2014 timeframes, with Chairman and Chief Executive Officer Muhtar Kent calling out “early signs of progress.”


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Coca-Cola Bottling Co. Consolidated announces distribution agreement with Coca-Cola

Independent Coca-Cola bottler will exchange territory in Jackson, Tenn., for territory in Lexington, Ky.
October 20, 2014

Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., announced that it has signed a definitive agreement with Atlanta-based The Coca-Cola Co. to exchange its franchise territory in Jackson, Tenn., for territory currently served by Coca-Cola Refreshments USA Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Co., in Lexington, Ky.


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Marketing campaigns play into consumer morals

St. Arnold Brewing donates to animal welfare causes
October 16, 2014

To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.


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Keurig Cold brings added innovation to single-serve beverages

New machine release perpetuates company's commitment to innovation
Stephanie Cernivec
October 16, 2014

I remember the first time I heard about Keurig at-home brewers when they hit the market approximately 10 years ago.


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2014 Executive of the Year Brian Kelley

Keurig Green Mountain CEO cultivates beverage brewer, brand innovation
Stephanie Cernivec
October 10, 2014

As the chief executive officer of Waterbury, Vt.-based Keurig Green Mountain Inc., Brian Kelley describes his leadership style as challenging and fast-paced but open.


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Bottled water consumption rises

Sparkling water continues to lead category growth
Stephanie Cernivec
October 10, 2014

For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.


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Surge

October 9, 2014

After 12 years, The Coca-Cola Co. brought back its Surge citrus-flavored carbonated soft drink.


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