For the fifth year in a row, Maui Wowi Hawaiian Coffees & Smoothies, a franchise specializing in Hawaiian coffees and fruit smoothies, is offering its small smoothie for $2.14 on Feb. 14, to commemorate Valentine’s Day. Sweethearts can enjoy this deal at participating Maui Wowi retail locations across the country, the company says.

Bolthouse Farms, a division of Campbell Soup Co., introduced 1915, a line of cold-pressed smoothies made with organic pureed fruits and vegetables. 

As consumers seek out better-for-you beverage options, categories like juice and juice drinks are seeing a retooling of products to help appeal to these health-focused shoppers.

Inventure Foods Inc., Phoenix, continues to build upon its Jamba At-Home line of smoothie kits with the introduction of USDA certified-organic varieties of its top-selling Strawberries Wild and Razzmatazz flavors, the company says. The organic smoothies will be sold in 8-ounce packages with a suggested retail price of $4.99-$5.99. Each package yields two, 8-ounce smoothies when prepared as directed.

Readers of Beverage Industry Magazine are showing an affinity for organic protein smoothies. In the June New Product of the Month poll, Baltimore-based B’more Organic’s Strawberry Skyr Smoothie took the top spot.

Jamba Juice Co., Emeryville, Calif., is teaming up with ClassPass, the premier fitness membership, for a special event collaboration to unveil three new flavor additions to its Freshly Squeezed Juice line: Veggie Vitality, Cucumber Orange Cooler and Orange Supreme.

B’more Organic, Baltimore, Md., recently launched its new Strawberry Skyr Smoothie, which offers 36 grams of protein in every bottle.

Jamba Inc., Emeryville, Calif.,is celebrating its 25^th anniversary with a special giveaway in appreciation of its fans’ support. Guests who visit Jamba locations across the nation on April 23^,between 9 a.m. and 11 a.m. local time will receive a free small made-to-order juice or and smoothie.