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After Chief Executive Officer VanTrang Manges discovered a smoothie solution to help get vegetables into her daughter’s diet, she decided to bottle it for children with the same problem.
Putting a better-for-you twist on seasonal pumpkin beverages, Jamba Juice Co., Emeryville, Calif., is bringing back its Pumpkin Smash smoothie for the fall season.
As consumers are encouraged by dieticians and nutritionists to reduce sugar consumption, beverage manufacturers also are heeding this call by developing juice drinks that fit the bill.