Dill pickles, cookie dough, and peanut butter and jelly hardly sound like inspiration for adult beverages, but each of the aforementioned flavors were launched by vodka-makers within the last year. As these new product introductions show, one of the largest trends in the spirits category is unusual flavors, analysts say.
William Grant & Sons Ltd. announced the rollout of a multimillion dollar global investment in Tullamore Dew whiskey with the launch of a global integrated communications campaign, supporting a new “Irish True” theme.