Prestige Imports LLC partnered with Wildlife Forever, the nonprofit conservation arm of the North American Hunting & Fishing Clubs, in the design, production and marketing of Rod & Rifle Bourbon and American Blended Whiskey.
Heaven Hill Distilleries Inc. is capitalizing on consumers’ increased interest in hot and spicy foods and beverages with the launch of Cinerator Hot Cinnamon Flavored Whiskey.
Georgetown Trading Co. launched Pow-wow Botanical Rye, which is a straight rye whiskey that is infused in small batches with saffron, orange peel and other whole botanicals.
Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.
Building on its legacy of coupling Tennessee whiskey with music, Jack Daniel’s, a brand of Louisville, Ky.-based Brown-Forman Corp., is launching a coast-to-coast “Live at the Landmark” concert series beginning April 8.
House Spirits Distillery launched Westward Oregon Straight Malt Whiskey, which is an original malt whiskey that was inspired by the Irish tradition but crafted in an American style.
Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help promote it as a tourism destination.