Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help promote it as a tourism destination.
Diageo North America launched Crown Royal Maple Finished whiskey, which is the company’s original Crown Royal whiskey infused with natural maple flavor achieved through a proprietary maple toasted oak finishing process.
Big Bottom Whiskey changed the label of its American Straight Bourbon Whiskey and Port Cask Finish bourbon whiskey to better represent the company’s native state and namesake — an old forest located in Clackamas County, Ore., the company says.
With a family lineage that includes great-grandfather Jim Beam, seventh-generation Beam master distiller Fred Noe is loyal to the bourbon traditions set by his family.