Diageo North America launched Crown Royal Maple Finished whiskey, which is the company’s original Crown Royal whiskey infused with natural maple flavor achieved through a proprietary maple toasted oak finishing process. The packaging for the 80-proof whiskey is slightly different from the original Crown Royal whiskey, incorporating copper and auburn colors into the label and featuring a brown bag with gold stitching. A 750-ml bottle has a suggested retail price of $24.99.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.crownroyal.com
Distribution: National