Beam promotes whiskey tourism

December 14, 2012

Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help beam promote it as a tourism destination. The company invested $90,000 to restore the distillery’s ancient, iconic waterwheel and had its bar license extended so that it could sell its Irish whiskey in the distillery’s gift shop, it says.

You must login or register in order to post a comment.

In light of the widespread use of rPET in the beverage market, the quality control of preforms is a useful activity that is experiencing increasing importance today. Together with the players of this market, we think the purpose of controls isn't just to detect defects but their prevention through process correction.

This webinar will focus on the benefits of implementing a true data infrastructure, and the challenges that organizations will face along this journey.