Beam promotes whiskey tourism
December 14, 2012
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Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help
promote it as a tourism destination. The company invested $90,000 to restore the distillery’s ancient, iconic waterwheel and had its bar license extended so that it could sell its Irish whiskey in the distillery’s gift shop, it says.
