Beam promotes whiskey tourism

Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help beam promote it as a tourism destination. The company invested $90,000 to restore the distillery’s ancient, iconic waterwheel and had its bar license extended so that it could sell its Irish whiskey in the distillery’s gift shop, it says.

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