Critter, created by Lindey and CJ Britton, parents with extensive experience in health tech and product innovation, introduced Critter Vitamin H2O.

A powdered multivitamin drink mix designed to make hydration healthy, easy and fun, Critter Vitamin H2O is a brand that offers kid-focused multivitamins in portable, powered stick packs, making it the ideal solution for school lunches, sports, and on-the-go fun, the company says. Inspired by the founder’s love of the ‘90s, the vibrant packaging is designed to appeal to Generation Alpha while also tugging at millennial parents’ nostalgic heartstrings.

“As parents, we were frustrated by the lack of healthy drink choices for kids,” said Lindey Britton, CEO of Critter, in a statement. “Critter Vitamin H2O solves that problem by delivering something families can feel great about — nutritious, convenient, and genuinely fun for kids to drink.”

CJ Britton, chief operating officer of Critter, added: “Our mission is to make healthier choices accessible and affordable for families. Critter Vitamin H2O is just the beginning. We’re here to redefine family health and wellness, one drink at a time.”

Packed with nine essential vitamins and minerals, including magnesium and potassium, Critter Vitamin H2O supports energy, growth, and immune health, the company says. It also is free from artificial flavors and colors, making it a clean, trustworthy choice for families seeking better hydration options, it notes.    

Currently available online at the company’s website, and through a growing network of small businesses across Florida’s Panhandle, Critter plans to expand its reach to grocery stores, convenience shops, and fitness centers nationwide by the end of 2025, it says.

www.drinkcritter.com