On The Rocks Premium Cocktails, a brand of Beam Suntory, kicked off 2024 with its 10th permanent offering: Strawberry Daiquiri.

On The Rocks reimagined a modern, contemporary take on the Strawberry Daiquiri, blending premium ingredients for a refined cocktail experience ready-to-drink wherever you are, it says. This refreshing mix of lush strawberry, tart lime, and smooth Cruzan Rum delivers a balanced, vibrant result — like sunshine in a bottle, it notes.

“On The Rocks is a leader in the premium-plus bottled cocktail segment because of the dynamic and upscale drink experiences we have brought to consumers,” said Krista Kiisk, marketing director of On The Rocks at Beam Suntory, in a statement. “The launch of our Strawberry Daiquiri builds on our success with the Classic Daiquiri Cocktail, further showcasing our commitment to taste, complexity, and the craftsmanship you would find at an elevated cocktail bar, in a convenient [ready-to-drink] RTD bottle.”

The 20% ABV On The Rocks Strawberry Daiquiri now is available in 750-ml bottles, 375- and 200-ml bottles nationwide.