Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement to purchase the brand in October 2022, giving Brown-Forman an entry into the growing super-premium-plus rum category.
“Brown-Forman’s super-premium portfolio continues growing to meet the preferences of global spirits consumers,” said Lawson Whiting, president and CEO at Brown-Forman, in a statement. “Today, we’re pleased to officially welcome more than 100 new employees to Brown-Forman as we close on our acquisition of the Diplomático Rum family of brands, and add the No. 1 super-premium and ultra-premium rum to our portfolio.”
As part of the acquisition, Brown-Forman added an aging, bottling, and shipping production facility located in Panama to the company. Destillers United Group S.L. will continue to produce and age the unique, carefully crafted, and complex Diplomático Rum in their original distillery at the foot of the Andes mountains.
Diplomático Rum, distributed in more than 100 countries, is a super-premium rum from Venezuela. Diplomático Rum consists of three ranges of complex rums, including the Traditional Range, Prestige Range, and Distillery Collection. In 2018, Diplomático was awarded Wine Enthusiast's prestigious "Spirit Brand of the Year," the first-ever rum to win in this category.