La Société des Vins et Eaux de Vie (SVE), a custom cognac maker established in the Charente region of France in 1830, announced the release of a new liqueur: Honey & Co., in partnership with musical artist Rauw Alejandro.
Honey & Co., also referred to as “MÃS MIEL,” which means “more honey” in Spanish, is a partnership between Rauw’s love of honey and its significance to his music career with SVE’s aspirations to constantly craft exciting new products, the company says. The Puerto Rican-born icon has long praised honey for its natural medicinal benefits, drinking his own special concoction of honey, tea and ginger to soothe his singing voice before performances, it notes.
“I have been searching for a liquor that will completely satisfy my personal taste so when the opportunity to partner with a century-old French cognac company came up, I knew this was the chance to create something special,” Alejandro said in a statement. “Honey & Co. combines my love of honey with the legendary taste and style of Cognac. I also added just a hint of ginger, to give it a final kick. The result is mind-blowing, there is nothing like it under the sun.”
Julien Nau, 6th generation owner and CEO of SVE, added: “Our House has been family owned and operated for generations, so by nature we want to explore new approaches to our craft while also respecting our traditions. We wanted to partner with a contemporary tastemaker, someone who could help us rejuvenate our ways of thinking and working. With Honey & Co. the entire process from liquid to bottle was a collaboration between Rauw and SVE, and the result is better than we could have ever imagined.”
Honey & Co. combines the depth of natural honey and freshness of a ginger distillate, blended with Very Special cognac (VS), the company notes. Made with traditional methods, Honey & Co. showcases the aromatic richness of the iconic French grape spirit, with an innovative approach to liquor, it says.
Honey & Co., initially released and distributed in Puerto Rico in August by Coca-Cola Puerto Rico Bottlers, now is available in limited quantities in the U.S. in select states for a suggested retail price of $35 a bottle.