Starbucks Corp. entered the energy category for the first time with the introduction of Starbucks BAYA Energy, a ready-to-drink (RTD) beverage, which is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C, it says. The beverages were developed through the North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo to create RTD coffee and energy products. Starbucks BAYA Energy is available in three fruit flavors: Mango Guava, Raspberry Lime and Pineapple Passionfruit. Each can of BAYA Energy contains 90 calories and 160 mg of caffeine in each 12-ounce can. Consumers can find Starbucks BAYA Energy nationwide in grocery stores, national retailers, convenience stores and gas stations as well as online where groceries are sold for a suggested retail price of $2.89.
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