To mark the 85th Anniversary of the MONOPOLY brand, Hasbro has partnered with PATH to release limited-edition refillable bottles featuring Rich Uncle Pennybags and other nostalgic MONOPOLY icons.
"It's an honor to partner with Hasbro and bring Monopoly fans a commemorative refillable PATH collector's bottle. Generationally, both MONOPOLY and sustainability has been a big part of my family, and I'm excited to give Water Works a new meaning with this partnership," said Shadi Bakour, chief executive officer and co-founder of PATH, in a statement.
Since the late 2000s, there has been a drastic rise in face-to-face gaming. The intergenerational game of MONOPOLY continues to gain in popularity among all ages. Likewise, environmental stewardship is on the rise, and youth are becoming more involved in taking sustainable actions.
"I love that we are merging sustainability and fun to create a deeper connection and engage with so many people of all ages through this partnership," said Ali Orabi, chief marketing officer and co-founder at PATH. "It helps seal the deal for making a commitment to stewardship for this new generation and for generations to come."
The bottles will be available online at drinkpath.com/themoneybottle and via select retail channels. Adhering to a playful vibe and sustainable choices, the bottles will inspire fun and "Free Parking" for water.