Produced by Yatta Beverage and launching mid-July, Yatta is a chu-hi, which is short for “shochu-highball.” Shochu is a centuries-old distilled Japanese spirit that is its own version of hard seltzer. The beverage has no carbohydrates, sugar, gluten, artificial colors or flavors, is 99 calories, and is 5 percent alcohol by volume. Available in Yuzu Lemon, Grape and Pineapple, the new line is available in four-packs of 12-ounce cans for a suggested retail of $9.95.
Yatta Beverage, Santa Monica, Calif.
Distribution: Select markets