In Gavin DeGraw’s song “Everything Will Change,” the singer-songwriter harmonizes, “Hey, before it gets too late, Before the night is over, before the world’s awake, Everything will change.” Although the lyrics are in reference to overcoming heartbreak, the words ring true to the U.S. food and beverage market.
Taking a deeper dive as part of its annual trends report, Chicago-based Mintel released its “Global Food and Drink Trends for 2030” report, which prognosticates just how much will change in the next 10 years. The three food and beverage trends identified are Change, Incorporated; Smart Diets; and High-tech Harvests.