100% Pure Cold Brew meets Consumer Demand
Consumers are changing the way we think about beverages: from lattes so extravagant they trend on Instagram, to the demand for products that are pure, clean and natural. The market is rapidly changing and continues to be driven by younger consumers who want their beverages to be unique, premium and personalized. Finlays offers a distinct market advantage for brands looking to stay competitive within this space. With the addition of 100% Pure Cold Brew to our innovative product line, we can provide long-term support for your growing brand that will remain at the forefront of consumers minds in the ever-changing marketplace.
The total RTD coffee category (up over $2.4 Billion) is holding steady at 5% annual growth, Cold Brew however, still leads the coffee category through continued double-digit growth (over 40% vs YAGO) with focus on premiumization, innovation and flavor development. Cold brew, originally introduced as a better-flavored alternative to a classic cup of hot coffee, is seen as offering a smoother taste with less acidity. As the market for Cold Brew matures, there is an increase in demand for the next wave of ideation in both RTD and foodservice spaces. While pure black or slightly sweetened applications remain the major draw for Cold Brew, we are starting to see more development happening within the category. Companies are capitalizing on the success of their cold brew products by expanding their offerings to include cold brew infused with nitrous oxide, citrus flavors or even non-dairy alternatives. The market shows no signs of slowing down and with increased demand and interest, companies will need to provide a pure, natural product that emulates the characters of traditional crafted small-batch cold brew while producing it at a commercially viable speed.
In foodservice, the increased need for convenience combined with renewed interest and differentiated offerings in coffee has provided the ideal scenario for Cold Brew to grow. According to Mintel, 21% of consumers cite any iced/cold brew coffee as the type of coffee drink they purchase most often away from home. There is huge growth possibility in this sector, especially as Cold Brew can be positioned to be consumed over various occasions throughout the day. There is new opportunity for Fast Casual and Quick Serve locations to position their offerings as a snack or post-morning mealtime accompaniment or stand-alone afternoon pick-me-up. Cold Brew captures the interest of the consumer as a more palatable and exciting option for all-day consumption.
Finlays is your partner in delivering 100% Pure Cold Brew that is clean, pure and customizable. Our position on Cold Brew is one that focuses on efficiency, quality, and enhanced flavor, a perfect mix of value to make your brand stand out in this growing market. We combine a respect for traditional techniques with a passion for innovation to provide a Cold Brew product that is produced with no heat, no rush and no pressure to the beans. Our proprietary trio extraction system allows us to consolidate the time to produce the extract while still maintaining the bold flavor of pure, freshly-steeped coffee beans. We produce at scale, a key issue for the craft entries that now need larger supply of Cold Brew extracts. Our customizable capabilities will ensure a product that exceeds your standard of quality, while taking craft, small-batch brands as well as established industry experts to the next level. At Finlays, we are strongly focused on continuing to innovate our technology and offerings to help generate revolutionary ideas for food and beverage. Together with our brand partners, we will drive the market into the future.