Tropical SKI returns for summer
Limited-edition CSD adds text-to-win promotion
Chattanooga, Tenn.-based The Double Cola Co. announced the return of Tropical SKI, a carbonated soft drink (CSD) known for its bright blue color. The limited-edition flavor will return this month in select market in the Midwest and Southeast, including Indiana, Illinois, Missouri, Ohio and Kentucky.
The tropical mango flavored CSD will be offered in 20-ounce PET bottles.
Tropical SKI’s refreshing flavor makes it the perfect summer beverage,” said Cortnee Young, marketing coordinator at The Double Cola Co., in a statement. “We hope SKI fans enjoy it just as much as they did last year.”
New this year is the text-to-win promotion going on through the end of May. By texting Tropical SKI to 31996, SKI fans will be entered to win a Tropical SKI beach chair and towel.
“Due to the overwhelming feedback from our consumers last summer, we are excited to bring Tropical SKI back” said Jessie Shumate, regional sales manager for The Double Cola Co. “With the help of our dedicated distributors and retail partners, Tropical SKI will be a favorite again this summer.”