Lighting up the night
Luc Belair recently released limited-edition packaging for its Fantôme range of sparkling wines. The packaging features celebrity ambassadors and global music superstars Rick Ross, Steve Aoki and DJ Khaled. The company plans to introduce more new labels featuring global talent with the hashtag #BelaireFantomeSeries, the company says. The new bottles were released following the global success of Belaire’s Fantôme range, which features a luminescent Belaire logo label and was exclusively designed for nightclubs, bars and lounges around the world. The brand’s newest innovation features bottle labels that light up with the touch of a button. Belaire’s three cuvées are Luc Belaire Rosé x Rick Ross, Luc Belaire Gold x Steve Aoki and Luc Belaire Luxe x DJ Khaled. The Belaire Fantôme bottles pay homage to Belaire’s network of global brand ambassadors, which includes more than 200 recording artists, DJs, athletes and other genre-defining stars, it says. As the series develops, more international stars will be featured on limited-edition designs, it adds.
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