It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.
In the Readers’ Choice New Product of the Month poll for August, the readers named Züpa Noma as their favorite new beverage. The organic beverage line obtained 35 percent of the vote to win the monthly poll. A brand of Sonoma Brands, Züpa Noma is a vegetable soup beverage that comes in six varieties: Organic Tomato Gazpacho, Organic Yellow Pepper Habanero, Organic Beet Orange Basil, Organic Tomatillo Jalapeno, Organic Carrot Coconut Lime and Organic Cucumber Avocado Fennel.
Rounding out the Top 3 were Soltado Spicy Anejo Tequila, which is made from 100 percent blue Weber agave, and Sunshine Beverages LLC’s Clementine Twist and Blueberry Lemonade energy drinks. Soltado obtained 11 percent of the vote while Sunshine’s Clementine Twist and Blueberry Lemonade finished with 10 percent.
Since there is never a shortage of exciting new products hitting the market, be sure to visit our New Products section often to see what’s the latest and greatest from beverage-makers. You also can share which ones you think are the best during the September Readers’ Choice New Product of the Month poll. Voting will begin Oct. 5 and will close at 4 p.m. ET Oct. 17.