Pure Leaf announces new super-premium, organic tea line
Brand launches two new unsweetened flavors
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, Purchase, N.Y., announced the launch of its Pure Leaf Tea House Collection, a super-premium line of the organic tea leaves brewed with fruits and herbs. In addition to its Pure Leaf Tea House Collection, the brand is building on its Unsweetened Iced Tea by launching two new flavors — Unsweetened Black Tea with Lemon and Unsweetened Green Tea — giving consumers more zero-calorie options that don't sacrifice on taste, the company says.
"Our robust tea expertise allows us to come to market with innovations that truly meet consumer demand," said Kathy Kennedy, director of marketing for Pure Leaf, in a statement. “Whether it is expanding flavors in our already popular Unsweetened Iced Tea line or delighting consumers with expertly crafted organic blends for the Tea House Collection, our passion for realness will continue to extend to everything we do."
A blend pairing nuanced notes of organic, loose-leaf teas with a hint a fruit or herb companion, Pure Leaf Tea House Collection is USDA organic and Rainforest Alliance Certified. With 90 calories in each bottle, the new super-premium tea line is available in three flavors: Organic Black Tea with Sicilian Lemon & Honeysuckle; Organic Black Tea with Wild Blackberry & Sage; and Organic Green Tea with Fuji Apple & Ginger. Pure Leaf Tea House Collection is packaged in 14-ounce glass bottles that are available in select markets nationwide, including Boston; New York; Philadelphia; Chicago; Minneapolis; Denver; Las Vegas; Portland, Ore.; Seattle; San Francisco; Los Angeles; and San Diego.
The brand will celebrate the launch of the new House Collection at Modernism Week, an annual 11-day event that lauds mid-century modern design, architecture, art, fashion and culture. The Pure Leaf Tea House Collection will be available to the more than 60,000 attendees, the company says. Additionally, the brand will unveil a tea-forward collaboration with Modernism Week Show House designer Christopher Kennedy on the grounds of the Christopher Kennedy Compound, it says. The collaboration takes the form of a modern tea house set against the backdrop of the San Jacinto Mountains, providing a space for heightening senses and elevating enjoyment, it adds.
Modernism Week takes place in the greater Palm Springs, Calif. Area and runs Feb. 11-21.