Food and beverage companies continue to show their philanthropic sides through donations to disaster relief and humanitarian efforts to support victims of the Nepal-area earthquake on Saturday, April 25. The 7.8-magnitude earthquake killed more than 3,300 people, and the death toll still is expected to rise, USA Today reports. At least 18 were killed and dozens more were injured on Mount Everest, where the quake launched an avalanche, it says.
Both Lifeway Foods Inc., Morton Grove, Ill., and Kellogg Co., Battle Creek, Mich., have announced donations to the United Nations World Food Programme (WFP).
Lifeway’s support will be delivered through its sponsorship of the Charity Miles mobile app, which enables people to earn corporate sponsorships for charity while walking, running or biking. In addition to the company’s existing financial pledge to Charity Miles, Lifeway also will donate an additional 25 cents per mile toward the WFP's Nepal relief efforts in the sum of $25,000.
"The powerful earthquake that struck in Nepal compelled us once again to take action and support Charity Miles and the United Nations World Food Programme relief efforts," said Julie Smolyansky, Lifeway president and chief executive officer and member of the United Nations Global Entrepreneurs Council, in a statement. "The WFP is working diligently to provide support in all areas, including communications, shelter and medical attention for the thousands who are injured and even more that are now homeless. We're committed to assisting their efforts in any capacity we can."
Charity Miles app users can support the charitable effort by logging their exercises with the hashtags #everymilematters and #NepalQuake.
Kellogg Co. and its charitable arm, the Kellogg Co. Fund, made a $200,000 donation to the World Food Programme (WFP) to assist with disaster relief and humanitarian efforts.
"We are deeply saddened by the enormous loss of life in Nepal,” said Kris Charles, vice president of global communications and philanthropy at Kellogg Co., in a statement. “Our thoughts are with everyone impacted by the earthquake. As a global corporate citizen with a philanthropic focus on hunger relief, we know the World Food Programme is providing critical food and other resources to those affected in Nepal and we wanted to provide support."
Kellogg has a global commitment to hunger relief through its Breakfast for Better Days initiative. In the past two years alone, Kellogg has donated 900 million servings of cereal and snacks to children and families in need around the world.