In the world of Facebook, everybody is trying to earn “likes.” There’s something gratifying about having your consumers or customers like the content you’re sharing on the social media platform. For businesses and marketers, likes can be a great way to gauge your audience’s interest in your content, and when the likes start to add up, you’ll be feeling pretty proud of your work.
Up until now, users with Facebook Pages were able to hide content behind a Like Gate, which required others users to like the page in order to view the content. Many Facebook-based contests for brands also required consumers to like their Facebook Pages in order to enter their contests. To many, this seemed like a fair trade: one like for access to a contest or other exclusive content. However, Facebook officially changed that on Nov. 5.