Constellation Brands Inc. launched a new mobile marketing program in the northeastern United States featuring new products and popular wine brands within the Hello Vino mobile app for Android and iPhone devices. The company utilizes push notifications and sponsorship features through the Hello Vino mobile platform to deliver messages and assist shoppers with wine purchase decisions at the point of sale. Preliminary results for the month of November indicate an 18 percent intent-to-purchase rate and a 13.9 percent engagement rate, the company says. The free Hello Vino mobile app serves wine recommendations to consumers based on personal taste preferences, special occasions and meal selections.
Hello Vino serves wine recommendations
February 18, 2013