Yellow tail for the holidays
Australian wine label Yellow Tail is working to make sure there’s a wine bottle featuring a yellow-tailed kangaroo on every table this holiday season. The label launched its “Go To” national TV and online advertising campaign that recommends consumers pair Yellow Tail wine with their holiday turkey and help make it the holiday wine of choice. Through 15- and 30-second TV spots, including “Gobble Gobble,” a commercial that gathers a flock of gobbling Yellow Tail bottles into the shape of a turkey, the brand will promote its holiday appeal to consumers of legal drinking age on cable networks and during late-night TV talk shows. Yellow Tail also launched a Facebook campaign to reach out to consumers there as well. The “Go To” campaign runs through Jan. 1, 2013.