Monster Energy drinks with services from Chromatic Technologies Inc. launched worldwide commemorative cans earmarked for the U.S. armed forces. As the cans are chilled, the color of the uniforms transition from a neutral desert camouflage color to a cold-weather arctic blue color. The cans will be available from Memorial Day through July 4 and sold exclusively on military bases at home and abroad. A tribute inscription on the cans includes Monster Energy being “Truly thankful for all the brave men and women of the U.S. Armed Forces (who) provide and protect the freedoms we all enjoy in this great country. Mere words cannot express our appreciation for your dedication and sacrifice.” The commemorative 16-ounce “Military Spec” cans will be available in the green Monster Energy and the blue Lo-Carb Monster Energy products, and will be distributed by the Army and Air Force Exchange Service and other military logistic operations throughout the United States in addition to bases in Europe, the Pacific, and the war zones in Afghanistan and Iraq. The cans will turn to the ‘chilled’ blue colored version at 50 degrees Fahrenheit.
June 20, 2011