Functional Demands Exceed Soft Drinks’ Standard Form
Consumers are requiring more of their beverages. These days, cola’s caffeine content doesn’t provide enough boost. And despite diet beverages’ no-calorie advantage, they do not boast added health benefits – well, yet anyway. This year the demand for beverages with better-for-you appeal led to a single-digit decrease for the category, which continued the slide in sales reported in 2005. Last year saw $24 billion in retail sales, excluding Wal-Mart, with a 3.8 percent decrease since the previous year, according to combined data from Information Resources Inc., Chicago, and ACNielsen, Schaumburg, Ill.