During the Kentucky Derby, Woodford Reserve bourbon offered the world’s most exclusive mint julep cup collection as a tribute to jockeys. The collection included 99 sterling silver cups plated in 24-karat gold, with a select few adorned with diamonds and signed by Triple Crown-winning jockeys Ron Turcotte, Jean Cruguet and Steve Cauthen. The Woodford Reserve $1,000 Mint Julep Cup was available for purchase online. Each cup was packaged in an oak box crafted from the same wood as Woodford Reserve barrels and lined with black satin fabric. Proceeds from the cups benefited The Permanently Disabled Jockeys Fund and The Robby Albarado Foundation.
Dasani gives women spa service
For Mother’s Day, Dasani gave hundreds of African American women complementary spa services at the Townhouse Spa in New York. Chilli, from the Grammy award-winning R&B group TLC, was the spokesperson for the campaign. L’Oreal Paris provided beauty makeovers and SoftSheen-Carson delivered hairstyles and trims for the women. Dasani also recognized Girls Inc. and Dress for Success for their support of women through positive, image-building programs.
Most cocktails in one hour
Chris Raph, manager of The Shout House Dueling Pianos, broke the world record for most cocktails made in one hour with 662 cocktails, more than 10 cocktails per minute. The standing record was 389 cocktails. A list of 784 cocktails was submitted to Guinness World Records, and with a crowd of more than 300 onlookers, Raph poured each cocktail, one by one, in order, from that list. The event helped raise $1,435 for the Finnegans Community Fund, a charity that benefits the Minneapolis homeless population.
Hint sponsors soccer
Hint Essence Water signed on as the Official Water of Women’s Professional Soccer for the inaugural season. With the deal, Hint Unsweetened Essence Water is available to players on and off the field, and the brand will enjoy branding opportunities, and a sponsored award at the end of the season.
I want to hear from you. Tell me how we can improve.
Beverage Industry’s October issue spotlights leaders throughout the beverage market and how they are steering their company’s throughout the pandemic. Also in this issue is an update on the bottled water market and it continues to post strong volume gains, how natural and organic retailers are combating broader competition, the ingredient solutions available for next-generation performance beverages, and much more!