Tahitian Noni International, Provo, Utah, announced that Mike Campbell, lead guitarist for the original Tom Petty and the Heartbreakers, has just been signed as a Tahitian Noni International spokesperson. Tahitian Noni Original contains more than 150 bioactive compounds shown to be beneficial to the human body, the company said.
 
Campbell said, in a statement: "I have been drinking noni twice a day for about a year. During that time, I have noticed a drastic improvement in my energy and overall well-being. In the morning, it helps me wake up and get going, and in the afternoon it gives me a 'second wind' so that I can work longer and stay focused. I've also been giving noni to my 12 year old flat-coated retriever, and I've seen a radical improvement in her energy and mobility."