2022 Beer Market Report
2022 BEER MARKET REPORT
Beverage Industry provides an in-depth look at the U.S. beer market and its 2021 performance. In addition to a category overview, this annual report offers detailed performance, insights and new product releases from five key beer segments: domestics, imports, craft, hard cider and flavored malt beverages.
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Cider
In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.
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Crafts
Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.
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Domestics
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
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FMBs
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
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Imports
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
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Non-alcoholic
Improved taste profiles coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.
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