Beverage Industry Magazine

May 2021 Cover Image

2021 May

Beverage Industry’s May issues delves into the $11.6 billion cannabis industry that is expected to grow 18.3 percent through 2026. The article highlights what impact CBD and THC is having on the beverage industry. Also in this issue of the eMagazine details the growth of the sports and protein drinks markets as well as how beverage-makers are utilizing fiber and probiotics in their formulations. Readers also get insights on smart labeling technologies, driver training and much more.

Cover Story

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Quatreau CBD-infused sparkling water
Cover Feature

Business interest in $30B cannabis market up 140%

Canopy Growth inks partnership with Southern Glazer’s to expand distribution of its CBD-infused waters to seven states
Barbara Harfmann
May 5, 2021
Some 50 years removed from the Hippie Movement of the ‘60s and ’70s, medical and recreational marijuana, pain-relieving edibles like gummies and tinctures are being used by a diverse consumer base in a growing $30 billion cannabis market.
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Features

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Driver safety
Distribution

Ongoing driver training promotes safety culture

Third-party systems can support safe driving operations
Jeff Cioletti
May 3, 2021
Continuing education is part of virtually every professional field, but it’s often an afterthought in commercial delivery. However, ongoing training can promote a safety culture within the distribution company and improves the company’s safety scores.
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Zebra Technologies
Channel Strategies

Technology playing larger role in merchandising executions

Eye-catching visuals, brand messaging can facilitate high payout for beverage-makers
Barbara Harfmann
April 29, 2021
To drive up basket rings in-store, merchandisers are creating point of sale (POS) and point of purchase (POP) displays. In-store success relies a number of factors including location of the display, uniqueness, and the ability to link to QR codes to win cash and prizes.
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Seven Teas
Up Close With

Tea Horse Road brings tea back into the spotlight

Seven Teas iced teas and lemonades to launch in cans nationwide
Stephanie Cernivec
April 23, 2021
Brothers Josh and Jeremy Issak set out on a mission to give tea the front seat and bring affordable, organic, real-brewed tea to the people. In 2019, the brothers launched their flagship line of organic specialty teas: Seven Teas.
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Columns

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Operations Perspective

Palletizing cases fully automated

Brewhouses exemplify total automation
John Peter Koss - Beverage Industry
John Peter Koss
April 26, 2021
Within beverage processing, the automation goal basically have been attained; however, whether other segments such as packaged production also will embrace full automation remains to be seen.
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Between Drinks

Dwayne “The Rock” Johnson’s tequila brand gifts up to $1M of “Guac on the Rock”

Drink gifting app @Get_GYDO connects people, facilitates buying of drinks
Barbara Harfmann
May 4, 2021
In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.
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