Beverage Industry Magazine

BI August 2017 Cover

2017 August

The August 2017 issue of Beverage Industry includes a cover story on sustainability as well as features on energy drink market, social media marketing and more!

Cover Story

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Features

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Zevia Energy bottle

Energy market maturing, growth expected to slow

Organic, functional innovation essential for energy drink and shot growth
Amanda Del Buono
August 10, 2017
During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at New York-based Beverage Marketing Corporation (BMC).
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ICE bottle, grape rasberry

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing
Amanda Del Buono
August 10, 2017
Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.
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1872 Straub Bottle

Craft beer, high-end wine, spirits benefit alcohol-only retailers

Deregulation brings about external competition for package stores
jessica Jacobsen
Jessica Jacobsen
August 10, 2017
The tenth amendment of the U.S. Constitution states that outside of the powers delegated by the Constitution, states and their people possess the remaining power. Because of this, the U.S. alcohol sales laws can vary greatly from state to state; however, deregulation by states for various reasons is offering new opportunities for alcohol retailers but also is intensifying competition.
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Salute American Vodka

Salute American Vodka gives back to veterans

To date, $60,000 from brand sales has supported veterans
Barbara Harfmann
August 10, 2017
With its red, white and blue packaging and USA-CERTIFIED label from Made in USA Industries, a third-party verification company, Salute American Vodka’s patriotic perspective runs deeper than a business mantra. Founded in 2012 by entrepreneur Pete Kelly as a means of “paying it forward” to U.S. veterans struggling with unemployment, homelessness and post-traumatic stress, the self-titled brand and company donates the first dollar of every bottle sold to nonprofit organizations that provide programs and services for veterans and other American heroes.
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Columns

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Molson Coors, Hornell Brewing partnership for Arnold Palmer Spiked Half & Half

Arbold Palmer Spiked Half & Half to launch in select markets later this year
August 15, 2017
Denver-based Molson Coors Brewing Co. and Hornell Brewing Co. Inc., Woodbury, N.Y., an affiliate of AriZona Beverages, announced a partnership agreement whereby Molson Coors will market and distribute a new flavored malt beverage (FMB) brand, Arnold Palmer Spiked Half & Half, in the United States through its U.S. division, MillerCoors.
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MillerCoors reduces water usage by 15B gallons in 2016

Company uses 16.9% less water than in 2015
August 15, 2017
Chicago-based MillerCoors, a division of Molson Coors Brewing Co., announced that it used 15 billion fewer gallons of water across its value chain in 2016. The reduction can be attributed to changes in farming techniques, which include innovative new tools and irrigation initiatives that use less water while still producing high-quality barley, along with increased brewery efficiencies.
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KonaRed reports Q2 2017 results

Company adds members to Board of Directors
August 15, 2017
KonaRed Corp., Koloa, Hawaii, reported record sales growth during the second quarter of fiscal 2017. The company continues to gain sales momentum with second quarter sales surpassing those from the first quarter of 2017 and solidifying another banner quarter, it says.
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PepsiCo reports Q2 results

Company reports net revenue growth of 2 percent
August 15, 2017
Purchase, N.Y.-based PepsiCo Inc. reported results for the second quarter of fiscal 2017.
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Innova Market Insights showcases rise of plant-based products at IFT

Welch’s new packaging highlights benefits of Concord grape juice on heart health
Barbara Harfmann
August 15, 2017
When it comes to new products in the beverage market, finding drinks that are both healthy and functional is a priority for many consumers, myself included. At the recent Institute of Food Technologists (IFT) Annual Conference and Expo in Las Vegas, many exhibitors showcased new ingredients and flavors, clean-label applications, sugar-reduction solutions, and plant-based products that support enhanced performance, cognitive and digestive health, and much more.
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Roast magazine Book

Beverage brands create summertime experiences

Bud Light reintroduces Dive Bar Tour, Pure Leaf Tea opens Pure Leaf Tea House
August 15, 2017
After dedicating more than 13 years to specialty coffee roasters, Roast magazine released its first book, “The Book of Roast: The Craft of Coffee Roasting from Bean to Business,” a compilation of articles covering every aspect of coffee roasting.
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video jet

Beverage market requesting clean, clear labeling

Coding technology turns to automation to reduce errors
jessica Jacobsen
Jessica Jacobsen
August 15, 2017
Beauty magazines regularly offer advice and tips to help consumers avoid smudging their makeup. However, for consumer packaged goods manufacturers (CPG), a smudge is more serious than an unflattering photo that won’t get posted on social media.
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Matua Wine

Beverage brands unveil latest labels

Wine brand use coloring-changing ink
August 15, 2017
Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature. The label features a snowflake symbol that appears when the bottle is optimally chilled, along with a color-changing Ta Moko symbol that darkens when the wine reaches its ideal temperature.
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Waterloo Container

Waterloo Container deepens its commitment to wine and craft beer markets

Company offers selection of glass bottles
August 15, 2017
Waterloo Container is a family owned business started in 1980 by Norm and Bill Lutz to support the burgeoning wine industry in the Finger Lakes of New York and on the East Coast. Since the beginning, we have grown with our customers into a pre-eminent packaging supplier for Eastern North America.
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Probiotic Energy shot

Moms, millennials drive immune-supporting beverages

Consumers looking for convenient immune health maintenance
Amanda Del Buono
August 15, 2017
With the emergence of bottled water as the No. 1 most-consumed beverage and the growth of better-for-you products like cold-pressed juices and ready-to-drink teas, it’s clear that many consumers are becoming more aware of their everyday health. In line with this trend, consumers have become more aware of the importance of supporting their immune systems on a consistent basis as a way to prevent illness before it happens.
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Beneo Orange Drink

IFT exhibitors highlight clean label, sugar reduction

Beverage ingredient suppliers debut new innovations
August 15, 2017
The Institute of Food Technologists (IFT), Chicago, saw more than 20,000 attendees attend IFT17, the association’s Annual Conference & Expo, which took place June 25-28 at the Sands Expo Center in Las Vegas. This year’s theme, Go With Purpose, highlighted the latest research, solutions, innovations and trends, including clean labels, sweeteners and sugar-reduction solutions, as well as plant-based alternatives. In addition to various speakers, more than 100 scientific sessions and 700 poster presentations, the expo featured more than 1,200 exhibitors. The following are some of the beverage highlights from IFT17:
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Prinova acquires Lycored nutrient premix business

Beverage ingredient suppliers announce growing availability
August 15, 2017
Lawrence, N.J.-based iTi Tropicals partnered with local starlets “The Kitchen Twins” to create a video demonstrating the benefits of blending coconut water with juices.
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PureCircle introduces stevia-based antioxidant ingredient

Full rollout expected after anticipated U.S. regulatory approval in 2018
August 15, 2017
PureCircle announced that it has developed the first commercially viable stevia antioxidant product. The ingredient has a clean taste profile with a hint of sweetness, the company says.
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Prova announces new allergen-free nut flavors

Company now offers 30 nut flavors
August 15, 2017
William Graham, vice president of sales for North America at Prova, announced the immediate and ongoing availability of new nut flavors especially designed for consumers with tree nut allergies.
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Florida's Natural Lemonades

Citrus offers familiar taste in new products

Clean-label, plant-based citrus resonates with consumers
Barbara Harfmann
August 15, 2017
The familiarity and fresh-from-the-vine natural goodness of citrus fruits have been resonating with consumers for decades. Used as a single, recognizable ingredient in orange juice or lemonade, citrus ingredients are adding a refreshing, good-for-you boost to a wide variety of products and can be used alone or in combination with other flavors to deliver differentiated taste experiences. Experts note that citrus fruits like oranges, lemons, pineapples and grapefruits are a staple in juices, and also are proliferating in still and sparkling waters, sports beverages, energy drinks, ready-to-drink (RTD) teas, coffee, and beer. They also are used in combination to add a refreshing twist to even more beverage applications including spirits, mocktails and low-proof alcohol beverages, they add.
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Top tips for maintaining a green fleet

How to maintain a fuel-efficient, green fleet
Tom Kelley
August 15, 2017
One of the best ways to reduce exhaust emissions and cut fuel costs obviously is to burn less fuel. Although fuel prices have substantially decreased in the past few years and have largely stabilized for now, beverage fleets remain proactive about reducing their fuel consumption. Between route/load optimization and updates to the latest drivetrain technology, the low-hanging fuel-economy fruit has been thoroughly harvested. Among the more common fuel saving strategies reported is the use of factory-installed idle shut-down timers to reduce unnecessary engine idling.
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JBT corp automated guide vehicles AGV

Advanced technology drives automated guided vehicles

Speed, cost savings among benefits of infrastructure-free navigation
Barbara Harfmann
August 15, 2017
Although automated guided vehicles (AGVs) and automated guided carts (AGCs) have been in the market for more than 40 years, a renewed interest has emerged in “true robotic systems” that consistently and predictably transport loads of materials to places that might otherwise be serviced by manually driven forklift trucks, conveyors or manual cart transport, experts say. “Interest is soaring,” says Laura McConney, marketing coordinator at JBT Corp., Chalfont, Pa. “Customers no longer wonder whether they should install AGVs. They know they need them and just want to develop the best implementation plan. Customers are well beyond considering beta site testing and have moved onto enterprise-wide deployments.
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The how, why of managing beverage production line speeds

Line speed modulation offers producers an advantage
John Peter Koss - Beverage Industry
John Peter Koss
August 15, 2017
The supply chain always is a topic of conversation because virtually every industrial operation machine designer constantly is attempting to thoroughly understand operating conditions and create the most efficient, timely and economical manufacturing environment that can be used for converting raw materials into product, producing packaged products and delivering finished products to the consumer. This is especially true in all segments of the beverage industry.
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Columbia Machine variable position turner (VPT)

Suppliers streamline processing, filling operations

New innovations to be unveiled at drinktec
August 15, 2017
Suppliers released several new innovations to streamline beverage operations, including the patented variable position turner technology to maximize speed and flexibility for in-line, high-speed palletizing. Several companies also will showcase new beverage innovations at drinktec, including aseptic blow fill solutions for fruit juice, milk, wine and beer production.
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Market Insights - Beverage Industry

VR offers disruption for beverage-makers

How beverage makers can use virtual reality in marketing
Jimmy Woodard
August 15, 2017
Beverage companies, this one’s for you. Now you can get a sense of how to utilize virtual reality (VR) and augmented reality (AR) to help generate a return on investment from your marketing campaign.
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