Beverage Innovations

The juice and juice drink market has experienced fluctuation as consumers increasingly prioritize more natural ingredients and products. However, it is apparent that beverage-makers are working to deliver on these evolving consumer preferences. 

GoodBelly, a leader in digestive health, launched its newly reformulated Wellness Shots at Whole Foods Market stores across the United States.

Naked Smoothies is shaking up snack time with the launch of its newly refreshed smoothie lineup inspired by consumers seeking on-the-go options that deliver both flavor and nutritional benefits, it says.

Molly Pop announced the debut of Molly Pop Cold-Pressed Juices, a lineup of four, nutrient-rich juices crafted from their signature Molly Pop grapes and other farm-fresh ingredients.

AriZona Beverages announced the release of Rizzler Berry, after the brand teased a Rizzberry juice cocktail flavor on social media.

Tropicana introduced Tropicana Essentials, an orange juice blend designed to ease the everyday hustle at an affordable price point, it says.