As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.
PHX Hydration Energy Drink announced the launch of its new Pineapple flavor.
Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores across the United States, as well as on Target.com.
Electrolit is expanding its flavor offering with the launch of Cherry Ice.
Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.
Urban Remedy announced its expansion of its innovative Organic Protein Collagen Meal Shakes with the introduction of Strawberry.