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Home » Newsletters » Beverage Innovations

Beverage Innovations

May 11, 2026

View Archived Issues

the Gatorade Advanced Hydration System

Fitness as a lifestyle keeps interest on sports, protein drinks

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

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PHX Pineapple

PHX Pineapple

PHX Hydration Energy Drink announced the launch of its new Pineapple flavor.

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CWENCH Hydration

CWENCH Hydration

Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores across the United States, as well as on Target.com.

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Electrolit Cherry Ice

Electrolit Cherry Ice

Electrolit is expanding its flavor offering with the launch of Cherry Ice. 

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Elmhurst 1925 Clean Protein

Elmhurst 1925 Clean Protein

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.

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Urban Remedy Organic Protein Collagen Meal Shakes

Urban Remedy Strawberry Collagen Meal Shake

Urban Remedy announced its expansion of its innovative Organic Protein Collagen Meal Shakes with the introduction of Strawberry.

Read More
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