Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.

Jim Beam is relaunching Jim Beam Black featuring an enhanced premium liquid, aged for seven years. In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey.

Delola, the premium line of ready-to-enjoy cocktails founded by Jennifer Lopez, announced the expansion of THE HOUSE OF DELOLA, with a new Light Margarita cocktail.

Tequila Zarpado, a brand of Latitude Beverage Co., introduced its latest expression: Zarpado Añejo.

Spirit of Gallo’s High Noon announced the launch of High Noon Vodka Iced Tea, made with real vodka, real iced tea and no added sugar. 

RumChata, a brand of Spirit of Gallo, introduced its RumChata Pineapple Cream, a new flavor made with RumChata’s signature premium Caribbean rum and Midwestern dairy cream.