With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

Jiant announced the release of Citrus Safari, the sixth hard kombucha in the beverage brand’s celebrated seasonal series available now through April.

Jiant, in collaboration with social wellness platform Vizer, announced the launch of Planet Pomegranate, the fifth hard kombucha in Jiant’s seasonal series. 

In time for summer, Luna Bay Booch announced the launch of Watermelon Sea Salt — the new edition to its line of seasonally inspired hard kombuchas. 

Jiant announced the launch of Summer Snowcone, the fifth hard kombucha released as part of the brand’s celebrated seasonal series.

Female-founded Luna Bay Booch, Chicago, announced the launch of a new limited-edition 6% ABV Raspberry Rose flavor to celebrate Women’s History Month. To mark the special occasion, Luna Bay Booch will donate a percentage of sales from the exclusive flavor to the Global Fund for Women. 

Jiant Hard Kombucha announced the launch of Venice Peach, the fourth hard kombucha released as part of the beverage brand’s seasonal series.

Whole Foods Market, Austin, Texas, unveiled its Top 10 anticipated food trends for 2021 in the retailer’s sixth annual trends predictions. Hard kombucha, upcycled foods, leveled-up breakfasts and jerky made from produce are among the food influences expected to take off in the next year.