With today’s consumers fully embracing omnichannel shopping, experts note that beyond the product sale, brands can shape both immediate purchasing decisions and future brand commitment by understanding that consumers are looking for a unified experience.
As consumer preferences change, DSD operators need better tools to understand execution, quickly spot innovation trends, and communicate those to partners to support success in the market.
As SKU proliferation continues to impact the beverage industry, experts highlight how case packing and wrapping solutions can enhance overall line performance.
Fluent Cargo unveiled Ask Fluent, an artificial intelligence (AI)-powered search capability that allows for natural language queries against live logistics and transport data.
Beverage manufacturers’ focus on sustainability has seen plastic bottle manufacturers investing in advancements to support operations designed for the future.
James Taylor, chief commercial officer at OnRobot, Novi, Mich., says that, while there is a lot of buzz surrounding AI, he suspects the value it could create is something the industry still is trying to figure out.