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As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.
Smirnoff, a brand of Diageo North America, has launched a zero sugar, ready-to-drink malt beverage option that delivers a balance of citrus and sweet with less than 100 calories, it says.
Brewers Collective, the craft business of Anheuser-Busch, launched LQD, a flavored malt beverage crafted with high-quality, natural ingredients and real fruit, along with coconut water and green tea.
Geloso Beverage Group LLC has released Mad Bean Hard Iced Coffee, a gourmet, coffee-flavored ready-to-drink canned malt beverage with a 4.5 percent alcohol by volume.
Kwass’Up, a new non-alcohol malt beverage brand by Pure Ally, Ft. Lauderdale, Fla., showcased its adventurous side by sponsoring this year’s Coney Island Polar Bear Club New Year’s Day Swim.