When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.

 Sauza 901 Tequila, a brand of Deerfield, Ill.-based Beam Suntory Inc., released its newest TV and digital ad campaign starring brand founder Justin Timberlake. The No Limes Needed campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the heyday of the lime as a necessary ingredient for drinking tequila and its ensuing downfall following the launch of Sauza 901. 

Although it accounts for only a small portion of the overall beer category, hard cider is finding a home with American consumers.

Fiji Water, a brand of Los Angeles-based Roll Global, announced its first TV advertising campaign for the brand.

Ace Metrix, Mountain View, Calif., announced the top-scoring ads of the third quarter of 2014.

Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”

Friends Fun Wine, a brand of Aventura, Fla.-based Friends Beverage Group, launched a new commercial just in time for National Coffee Day on Sept. 29 to promote its soon-to-be released coffee-wine beverages. The 30-second spot invites consumers to give a new meaning to breakfast in bed by adding a romantic element to the occasion by serving the coffee-wine drinks with the meal.

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.

Waterbury, Vt.-based Green Mountain Coffee Roasters’ consumer research has shown that, for coffee drinkers, better-quality coffee can result in a better day.

Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., kicked off the first TV advertising campaign for Skyy Vodka in the brand’s 20-year history.