As more consumers look for solutions to help maintain strong bones and support overall joint function, experts highlight the ingredients beverage-makers are utilizing, as well as the benefits they provide.
As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.
The overall sports nutrition industry is expected to reach a global value of $47.5 billion at a compound annual growth rate (CAGR) of 7.9% from 2022-2027. Beverage manufacturers are releasing supplements and beverages designed to give athletes and everyday consumers better bone and joint health.
As consumers focus on nutrition increases, the beverage market is booming with functional beverages that address sports recovery, and bone and joint health.
As American’s definition of health and wellness has grown more complex, beverage companies are highlighting not just what is not in beverages, but what is in beverages.
As more consumers look to enhance the quality of their lives with functional, better-for-you- beverages and supplements, beverage companies are releasing more products to help athletes and everyday consumers recover with healthy rehydration after a workout.
Natalie’s Orchid Island Juice Co. introduced its newest handmade juice: Carrot Ginger Turmeric Juice. Specially crafted to fight inflammation, the blend is made with just four ingredients: fresh, American-sourced carrots and apples, and a mix of ginger and turmeric, the company says.
Just as the lyrics state, “to keep your engine running you need energy for your high-powered, revved up body machine,” in the educational Schoolhouse Rock! video “The Body Machine,” food and beverage manufacturers are making sure that today’s products are packed with the vitamins and minerals not just to fuel the human body, but also maintain a healthy lifestyle.