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Home » Keywords » Bud Light Platinum

Items Tagged with 'Bud Light Platinum'

ARTICLES

Anheuser-Busch retail channels

Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising
Jess 200
Jessica Jacobsen
February 10, 2014
No Comments

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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V8 Strawberry Banana smoothie

New products blur the category lines

IRI’s New Product Pacesetters hit on key consumer trends
Jess 200
Jessica Jacobsen
September 10, 2013
No Comments

Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.


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Bud Light Platinum reclosable bottle

Bud Light Platinum moves into aluminum

August 16, 2013
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Anheuser Busch, a wholly owned subsidiary of Anheuser-Busch InBev, will nationally launch 11.5-ounce reclosable aluminum bottles for its Bud Light Platinum beer later this year.


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Beverage News graphic

IRI announces most-successful CPG brands of 2012

April 17, 2013
No Comments

Chicago-based market research firm Information Resources Inc. (IRI), formerly SymphonyIRI Group, released its list of 2012 New Product Pacesetters. These 200 top-selling consumer packaged goods (CPG) launches, which represent 11 percent of the 1,900 CPG brands that hit the market in 2011 and 2012, each captured more than $13 million in their first year of sales in traditional grocery, drug and mass market retailers, dollar and club channels, and military commissaries, with an individual average of $39.5 million in first-year revenues.


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Bud Light Platinum

A-B expands production of Bud Light Platinum

May 1, 2012
No Comments

Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev (A-B InBev), announced the expansion of Bud Light Platinum production to its St. Louis and Columbus, Ohio, breweries as well as plans to add its Fort Collins, Colo., brewery in June. The production expansion will keep up with demand for the new product that launched early this year and is outpacing expectations, the company said in a statement.


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