Anheuser Busch, a wholly owned subsidiary of Anheuser-Busch InBev, will nationally launch 11.5-ounce reclosable aluminum bottles for its Bud Light Platinum beer later this year. This packaging addition marks the company’s first use of this bottle type, it says. “We hand-picked Bud Light Platinum to launch our company’s first reclosable aluminum bottle because of our confidence in the beer,” said Rob McCarthy, vice president of Bud Light, in a statement. “Platinum has been able to elevate the premium light beer category with its blend of image and flavor, and we believe it will do the same for the perception of aluminum bottles.” The bottle features a twist-off cap, is more than 50 percent stronger than a standard aluminum can, and helps the beer get colder faster, according to the brand. The bottles currently are available at Las Vegas pools and nightclubs.
Bud Light Platinum moves into aluminum
August 16, 2013