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With the pandemic hampering the tourism market, craft beverage alcohol purveyors had to get creative to engage with consumers. Harvest Hosts is aiming to connect American RVers with hosts among its 868 winery, distillery and brewery partners.
Through his company Belfour Spirits, Ed Belfour has taken his love for whiskey to the next level while also honoring his collegiate tenure at the University of North Dakota.
Castle & Key Distillery launched its Restoration Rye, the first whiskey from the Castle & Key team since its founding in 2014, along with an entirely new bottle design for several of its products.
The GEA Group came to the aid of craft whisky distiller Agitator Whiskymakare AB, Arboga, Sweden, when it decided to challenge standard whisky production methods by taking a more avant-garde approach.
Craft brewers and distillers were hurt economically at the early stages of the pandemic. As such, experts are highlighting the need to pivot sales methods to still reach consumers.
COVID-19 has impacted the way distilled craft producers have operated in the wake of the pandemic. Yet, experts suggest that the attributes that drove spirits’ growth over the past 10 years will return.
Much has changed in the beverage landscape as a result of COVID-19. As craft distilleries grapple with shuttered tasting rooms and falling sales, owners report that reopening and sustaining business in this climate isn’t looking bright.
Packaging Strategies, a sister publication of Beverage Industry, recently conducted a podcast with craft distillery Cardinal Spirits about how the company has shifted its operations from spirit making to creating hand sanitizer for those in need.