As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences.

Past-day coffee consumption remains strong based on a recent study from the National Coffee Association. Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home.

A national survey of American millennial coffee drinkers conducted by Roasting Plant Coffee just ahead of National Coffee Day (Sept. 29) and International Coffee Day (Oct. 1) uncovered big gaps in knowledge about what makes coffee fresh, how long to keep it and where to store it.

Coffee consumption has soared to a two-decade high as Americans brew up new post-COVID routines, according to exclusive consumer polling released by the National Coffee Association (NCA). The polling found that 66% of Americans now drink coffee each day, more than any other beverage including tap water and up by nearly 14% since January 2021, the largest increase since NCA began tracking data, it says.

For many Americans, the morning doesn’t start until their first sip of coffee. According to experts, the coffee category faces only a few unique trends impacting it.

The National Coffee Association (NCA), New York, published “Coffee Across Generations,” a new report in the NCA's “National Coffee Drinking Trends” market research series analyzing the differences in coffee consumption behaviors and attitudes among different generations.

Whether SEEKING a caffeine fix or a social beverage, more Americans are sipping on coffee, according to the National Coffee Association of USA Inc. (NCA), New York.

Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.