New for the holiday season, Dewar’s is giving consumers the option to add a thoughtful addition to their bottle through its “Personalisation Emporium.”

Miami-based Drinkfinity, a venture of PepsiCo Inc., announced the launch of its new, self-titled personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable pods with water in a specially designed, reusable, BPA-free vessel, and create beverage blends in a variety of flavors, the company says.

Consumers have seen a number of new liquid concentrates hit the market, but now the customization trend is coming to the sweeteners segment.