This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Malibu, a brand of New York-based Pernod Ricard USA, is adding a splash to summer with its latest innovation. Malibu Splash is a sparkling ready-to-drink malt beverage that is available in four flavors: Strawberry, Lime, Passion Fruit and Pineapple.
Consumers who scan the QR code or tap the NFC tag are directed via a quick-link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag while gaining exclusive access to cocktail recipes and more, the company says.
Malibu Rum, a brand of Pernod Ricard USA, introduced its most recent addition to its ready-to-drink (RTD) cocktail portfolio — Malibu Strawberry Kiwi cans.
Purchase, N.Y.-based Pernod Ricard USA, a subsidiary of Pernod Ricard SA, partnered its Malibu rum brand with pop band Maroon 5 to host a collaborative competition titled Marooned on Malibu Island.
Malibu, a brand of Pernod Ricard USA, will replace its previous Caribbean Cosmo pre-mixed cocktail with its low-calorie Malibu Caribbean Cosmo Light in July.